Analyzing Consumer Behavior Towards Luxury Jewelry Brands

Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel

Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...

Analyzing Users' Sentiment Towards Popular Consumer Industries and Brands on Twitter

Abstract—Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 6...

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Understanding luxury consumption in China: Consumer perceptions of best-known brands

☆ The authors gratefully acknowledge financial sup Science Foundation of China (08CTQ008), the National China (70832001, 70902017), the Shanghai Pujiang Ta Competitive Research Grant from Hong Kong Polytech authors thank two anonymous reviewers and the gue Megehee, for their insightful comments on content acknowledge the revision suggestions by Alison Lloyd version of this article. ⁎ Correspond...